6 Effective SEO Tips for Small Business Owners

In today's digital era, it has become an absolute must for local businesses to have a measurable online presence. However, due to fierce competition, it is not that easy anymore.

But it's not impossible either.

Here are 6 industry-proven and tested SEO tips we want to share with you.

#1. Informative Content and Updated Website

It is very important for you to maintain your business website. Informative content and updated website can gain you the desired success.

• First and foremost having a catchy domain name is crucial. A domain name which describes your business will give your customers the exact idea about your services or product.

• Also, your page titles should be crisp & original as well as descriptive. It is necessary to have your contact information on each and every page of the website for easy access and more visibility.

• To improve your search visibility in the local search, mention all the landmarks near your business area, this will help your business to attract customers from nearby areas as well.

#2. Update Your Business Listing on Various Local Listing Websites

Ensure consistency and availability of your business's listing information on various websites if you want

to have a measurable ranking.

• Keep a constant check on your contact information and business name, verify your contact details and make sure they are updated and accurate. Delete any duplicate pages.

• Besides updating your listing, make your listing attractive and informative for your customers with content describing your business like photos, videos, website URLs, etc.

• Make sure your business is listed in the appropriate category and with relevant keywords.

• List your business as per its location. If your business is in multiple locations then create location specific pages.

#3. Create a Strong Link Strategy

Create a strong link strategy by linking your websites to other websites, this will help you to build an authentic image. But, don't link to unrelated websites as it can have a negative effect.

• Use social media to the fullest. Provide links to your social pages. Share the links with your customers while sending emails, newsletters, etc.

• Take part in promotional activities. Sponsor local events.

• Link with your nearby businesses like coffee shops, restaurants, hotels, etc.

• Remember that your link strategy should be authentic. Otherwise, it can do more harm than good.

#4. Ask for Reviews & Respond to Customer Inquiries & Complaints Promptly

Reverting to your customer's reviews is always a good move!

Whether the review is positive or negative, revert with a satisfactory reply. Reviews play a major role in building a brand value of your business.

• Ask your customers to leave a review because nowadays 89% of customers see reviews before making a purchase. It also gives you a ranking boost. Also, don’t forget to collect their feedback by making them fill the feedback form while leaving or send them an email regarding the same.

• Make sure you revert to all the reviews positive or negative. If a review is positive thank your customer and ask them to associate with your business in future and if the review is negative satisfy your customer with a valid reason for their discomfort and ask them to connect to you to bring a solution to their problem.

• Do not post false reviews because it can create a negative image and reduce your ranking in the search engines results.

#5. Be Connected to Your Customers via Social Media

Social media is the best and easiest mode of communication to stay connected to your customers. Regularly update your social media pages to improve your search engine rankings. Attract more followers using high quality content.

• Create a strong and effective social media strategy. This includes 2-way connections across social sites and websites.

• Regularly update about your new product or services or new offers to attract more viewers to your pages & website.

• Revert to your viewer's comments or queries. This will create customer satisfaction and leave a positive impact.

#6. Media Coverage

Getting media coverage from a credible local news channel or website will create a long-term and positive impact. It will provide you the level of branding, necessary to establish a business.

Connect to the local media or blogging website and invite them to your workplace to enjoy your services, it will encourage them to write positive about your business and rate your services.

You can send them Press Releases of events conducted by you or you can also invite them to the launch of a new product / service.

Search Engine Optimization is labor-intensive and can be time-consuming.

Consider partnering with Digi-Haze marketing experts. We can provide specialized skills and knowledge; outsourcing SEO and other marketing functions, such as email campaigns, content creation, or social media management, can save time and resources while delivering high-quality results.

Starting at only $317.00/mo.

All Digi-Haze Local SEO Packages include working through all of the "6 Effective SEO Tips..." discussed in our article ... and then some!

WebSite Assessment

• We audit your website, online presence of your business, and gather information about your target audience and goals.

  Keyword Research

• We research the best keywords based on the industry’s vertical and physical location to bring the most effective results. Target keywords are approved by mutual consensus.

  Content and On-Page Optimization

• From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. 

• Extensive on-page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization.

  Local Optimization

• Once the content optimization is in place, we focus on building your local presence by submitting your business to top local search engines and directories including Google My Business, Bing Local, Apple Maps, Facebook, and many more.

  Monthly Link Building

• With monthly link building via editorial content posting, local citations and authority business listings, we rank your website for target keywords with an authoritative backlink portfolio.

Schedule your Free Discovery Call with a Digi-Haze Agent today to learn more about our custom-built Local SEO packages, and we will get you started on your way to the front page!