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Why Your Bar/Restaurant Needs an Email List (and How to Get One)

January 27, 20252 min read
man at bar holding menu with page showing personalized email

Ditch the Megaphone, Grab the Microphone:

Why Your Bar/Restaurant Needs an Email List

In the bustling digital world, it's easy to get lost in the noise. Social Media algorithms change, ad costs skyrocket, and your message gets buried faster than last call.

But there's one marketing tool that cuts through the chaos and puts you in direct contact with your ideal customers: your email list.

Think of social media as a crowded bar where you're shouting to get attention.

But email? That's like having a personal conversation with each customer at the bar, getting to know their preferences and serving them exactly what they want.


Why Own Your Audience?

Simply put, your email list is yours. You control it, you nurture it, and you reap the rewards. No algorithms, no changing rules, just direct access to the people who matter most: your customers.

Building Your VIP List: Tips & Tricks

Ready to start building your email empire? Here's how to get those sign-ups flowing:

  • Website Forms: Make it easy! Add eye-catching opt-in forms to your website. Offer a tempting incentive like a free appetizer or a discount on their next visit.

    mock up VIP offer
  • Social Media Promos: Run contests and giveaways exclusively for email subscribers. Promote your sign-up link in your bio and posts.

  • Contests & Games: Everyone loves a chance to win! Host in-venue contests where the entry is an email address. Think trivia nights, raffle draws, or "guess the number of olives in the jar" challenges.

    on the scene mock sign-up sheet
  • In-Venue Sign-Ups: Train your staff to encourage email sign-ups. Offer a small reward for successful referrals. Place tablets or sign-up sheets at the bar or host stand.


Turning Emails into Foot Traffic

Once you've got that list, it's time to turn those email addresses into butts in seats! 🤭

Here's how:

  • Exclusive Offers: Give your subscribers something special they can't get anywhere else. Think early access to new menu items, special discounts, or invitations to exclusive events.

  • Personalized Content: Segment your list and send targeted messages based on customer preferences. Love craft beer? Get updates on new brews. Celebrate birthdays?

    Send personalized greetings with a special offer!

    digi-haze on the scene personalized email

  • Event Promotion: Announce upcoming events, live music, and themed nights directly to your subscribers' inboxes.

Be Seen in 'The Cloud' and in Your Venue!

Email marketing isn't just about online presence; it's about driving real-world results.

By building a strong email list, you're creating a loyal community of customers who are eager to engage with your brand and visit your establishment.

Ready to take your marketing to the next level? Contact Digi-Haze today for a free consultation!

YOUR Meeting YOUR Way; < SET UP A SIZZLIN' STRATEGY >


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Didi Gomez-Hayes

Didi Gomez-Hayes is the Owner of Digi-Haze Digital Marketing Agency where she is determined to help local business owners to optimize their online presence, maximize brand awareness, and ultimately Be Seen in 'The Cloud'!

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FAQ's

Here are answers to frequently asked questions

What is the goal of a digital marketing strategy?

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Defining goals depends on your company's objectives. For goals to be achievable, they should be specific and measurable.

What are local citations?

A local citation is any reference to your business online that includes your basic contact information: particularly your business name, website, address, and phone number (NAP).

How many citations is good for Local SEO?

Your industry will play a role in how many citations you'll need to accrue to get an SEO advantage, with some sectors more likely to have a higher number of citations than others. On average, businesses that rank on the first page of local search results will have
around 80 citations to their name.

Why consistency is important in digital marketing?

Consistency in digital marketing is emphasized for building a solid online presence, gaining traction on social media, and improving SEO ranking. Consistency requires delivering high-quality content relevant and valuable to the audience while maintaining a consistent tone, style, and messaging across all platforms. Digi-Haze can help do that!

Why is digital marketing important for new business?

Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.

What is a Content Audit?

A content audit reveals the new content you should create, and also the existing content that should be revisited. It gives you a roadmap to close any competitive gaps, deliver a better user experience, plan future content more strategically, and improve content marketing ROI.

What are types of content?

Our Digi-Haze Agents can help You select and create the best content for Your business; Emailers, Ebooks, Visual Content, Infographics, Whitepapers, Blog, Social media posts.

What is (and Why) SEO?

Search Engine Optimization (SEO): Focuses on optimizing a website's content and structure to improve its visibility and ranking on search engine results pages. It helps drive organic traffic and improve brand visibility.

Why choose Digi-Haze?

Created with a genuine desire to serve local and private business creatively compete in the crowded digital market, Digi-Haze is designed to help you identify and implement the right online & offline marketing strategies.

Driven to empowering Your business to step out, stand out and, Be Seen in The Cloud!

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Dolores Gomez-Hayes

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