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Time Well Spent

December 20, 20242 min read

Is Digital Marketing Time Well-Spent?

A smiling Caucasian man in a suit hands a small, diamond-encrusted gold analog clock to a smiling Black woman in a blazer, symbolizing the exchange of time as a valuable currency in business.

Unpredictable Timelines of Digital Marketing for Local SMBs

No doubt, digital marketing is essential for local small and medium business owners (SMBs) to reach their target audience and grow their business.

However, one of the biggest challenges of digital marketing is that timelines can be unpredictable. This can be frustrating for business owners who are trying to plan their marketing campaigns.

According to Neil Patel, owner of NP Digital, in a personal email,

"... if you have marketing goals for 2025, you need to start working on them now."

So, what can local SMBs do to deal with the unpredictable timelines of digital marketing? Here are a few tips:

  • Be flexible and adaptable. Don't be afraid to change your plans if necessary.

  • Set realistic expectations. Don't expect to see results overnight.

  • Focus on creating high-quality content. This will help you attract and engage your target audience.

  • Build relationships with your customers. This will help you create a loyal customer base.

Partner with a reputable digital marketing agency. A good agency can help you navigate the ever-changing digital landscape and achieve your marketing goals.

In our cloud-based culture, building those lasting, personalized relationships with your customers is the key to sustainable success.

And a crucial part of that? You guessed it: email marketing.

But who has the time to craft the perfect email campaign while juggling everything else?

That's where ⛅Digi-Haze comes in.

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Our "Email Power" strategy takes the weight off your shoulders, handling everything from segmentation and sizzling copywriting to automation and analysis. We'll help you connect with your audience on a deeper level, turning subscribers into loyal fans.

Ready to unleash the power of email marketing and watch your business thrive?

Learn more about "Email Power" and how we can help you achieve your marketing goals.

And stay tuned for our next blog post, "Taming the Email Beast: Planning and Timelines," where we'll dive deeper into the intricacies of email marketing strategy and what you can expect when partnering with a digital marketing agency.

Don't miss it!

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Didi Gomez-Hayes

Didi Gomez-Hayes is the Owner of Digi-Haze Digital Marketing Agency where she is determined to help local business owners to optimize their online presence, maximize brand awareness, and ultimately Be Seen in 'The Cloud'!

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FAQ's

Here are answers to frequently asked questions

What is the goal of a digital marketing strategy?

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Defining goals depends on your company's objectives. For goals to be achievable, they should be specific and measurable.

What are local citations?

A local citation is any reference to your business online that includes your basic contact information: particularly your business name, website, address, and phone number (NAP).

How many citations is good for Local SEO?

Your industry will play a role in how many citations you'll need to accrue to get an SEO advantage, with some sectors more likely to have a higher number of citations than others. On average, businesses that rank on the first page of local search results will have
around 80 citations to their name.

Why consistency is important in digital marketing?

Consistency in digital marketing is emphasized for building a solid online presence, gaining traction on social media, and improving SEO ranking. Consistency requires delivering high-quality content relevant and valuable to the audience while maintaining a consistent tone, style, and messaging across all platforms. Digi-Haze can help do that!

Why is digital marketing important for new business?

Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.

What is a Content Audit?

A content audit reveals the new content you should create, and also the existing content that should be revisited. It gives you a roadmap to close any competitive gaps, deliver a better user experience, plan future content more strategically, and improve content marketing ROI.

What are types of content?

Our Digi-Haze Agents can help You select and create the best content for Your business; Emailers, Ebooks, Visual Content, Infographics, Whitepapers, Blog, Social media posts.

What is (and Why) SEO?

Search Engine Optimization (SEO): Focuses on optimizing a website's content and structure to improve its visibility and ranking on search engine results pages. It helps drive organic traffic and improve brand visibility.

Why choose Digi-Haze?

Created with a genuine desire to serve local and private business creatively compete in the crowded digital market, Digi-Haze is designed to help you identify and implement the right online & offline marketing strategies.

Driven to empowering Your business to step out, stand out and, Be Seen in The Cloud!

Digi-Haze Digital Services & Marketing Agency

Owned & Operated by

Dolores Gomez-Hayes

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