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6 SEO Tips for Small Business

February 21, 20245 min read

6 Effective SEO Tips for Small Business Owners

In today's digital era, it has become an absolute must for local businesses to have a measurable online presence. However, due to fierce competition, it is not that easy anymore.

But it's not impossible either.

Here are 6 industry-proven and tested SEO tips we want to share with you.

#1. Informative Content and Updated Website

It is very important for you to maintain your business website. Informative content and updated website can gain you the desired success.

  • First and foremost having a catchy domain name is crucial. A domain name which describes your business will give your customers the exact idea about your services or product.

  • Also, your page titles should be crisp & original as well as descriptive. It is necessary to have your contact information on each and every page of the website for easy access and more visibility.

  • To improve your search visibility in the local search, mention all the landmarks near your business area, this will help your business to attract customers from nearby areas as well.

#2. Update Your Business Listing on Various Local Listing Websites

Ensure consistency and availability of your business's listing information on various websites if you want

Listings Page logos

to have a measurable ranking.

  • Keep a constant check on your contact information and business name, verify your contact details and make sure they are updated and accurate. Delete any duplicate pages.

  • Besides updating your listing, make your listing attractive and informative for your customers with content describing your business like photos, videos, website URLs, etc.

  • Make sure your business is listed in the appropriate category and with relevant keywords.

  • List your business as per its location. If your business is in multiple locations then create location specific pages.

#3. Create a Strong Link Strategy

Create a strong link strategy by linking your websites to other websites, this will help you to build an authentic image. But, don't link to unrelated websites as it can have a negative effect.

  • Use social media to the fullest. Provide links to your social pages. Share the links with your customers while sending emails, newsletters, etc.

  • Take part in promotional activities. Sponsor local events.

  • Link with your nearby businesses like coffee shops, restaurants, hotels, etc.

  • Remember that your link strategy should be authentic. Otherwise, it can do more harm than good.


#4. Ask for Reviews & Respond to Customer Inquiries & Complaints Promptly

IMAGE OF REVIEW CAPTIONS

Reverting to your customer's reviews is always a good move!

Whether the review is positive or negative, revert with a satisfactory reply. Reviews play a major role in building a brand value of your business.

  • Ask your customers to leave a review because nowadays 89% of customers see reviews before making a purchase. It also gives you a ranking boost. Also, don’t forget to collect their feedback by making them fill the feedback form while leaving or send them an email regarding the same.

  • Make sure you revert to all the reviews positive or negative. If a review is positive thank your customer and ask them to associate with your business in future and if the review is negative satisfy your customer with a valid reason for their discomfort and ask them to connect to you to bring a solution to their problem.

  • Do not post false reviews because it can create a negative image and reduce your ranking in the search engines results.


#5. Be Connected to Your Customers via Social Media

Social media is the best and easiest mode of communication to stay connected to your customers. Regularly update your social media pages to improve your search engine rankings. Attract more followers using high quality content.

Digi-Haze BLOG - Smiling Diners on cell phones

  • Create a strong and effective social media strategy. This includes 2-way connections across social sites and websites.

  • Regularly update about your new product or services or new offers to attract more viewers to your pages & website.

  • Revert to your viewer's comments or queries. This will create customer satisfaction and leave a positive impact.


#6. Media Coverage

Getting media coverage from a credible local news channel or website will create a long-term and positive impact. It will provide you the level of branding, necessary to establish a business.

Digi-Haze Blog. Media Coverage at crowded event

Connect to the local media or blogging website and invite them to your workplace to enjoy your services, it will encourage them to write positive about your business and rate your services.

You can send them Press Releases of events conducted by you or you can also invite them to the launch of a new product / service.


Search Engine Optimization is labor-intensive and can be time-consuming.

Consider partnering with Digi-Haze marketing experts. We can provide specialized skills and knowledge; outsourcing SEO and other marketing functions, such as email campaigns, content creation, or social media management, can save time and resources while delivering high-quality results.

Starting at only $317.00/mo.

All Digi-Haze Local SEO Packages include working through all of the "6 Effective SEO Tips..." discussed in our article ... and then some!

WebSite Assessment

  • We audit your website, online presence of your business, and gather information about your target audience and goals.

    Keyword Research

  • We research the best keywords based on the industry’s vertical and physical location to bring the most effective results. Target keywords are approved by mutual consensus.

    Content and On-Page Optimization

  • From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. 

  • Extensive on-page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization.

    Local Optimization

  • Once the content optimization is in place, we focus on building your local presence by submitting your business to top local search engines and directories including Google My Business, Bing Local, Apple Maps, Facebook, and many more.

    Monthly Link Building

  • With monthly link building via editorial content posting, local citations and authority business listings, we rank your website for target keywords with an authoritative backlink portfolio.


Schedule your Free Discovery Call with a Digi-Haze Agent today to learn more about our custom-built Local SEO packages, and we will get you started on your way to the front page!

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Didi Gomez-Hayes

Didi Gomez-Hayes is the Owner of Digi-Haze Digital Marketing Agency where she is determined to help local business owners to optimize their online presence, maximize brand awareness, and ultimately Be Seen in 'The Cloud'!

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FAQ's

Here are answers to frequently asked questions

What is the goal of a digital marketing strategy?

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Defining goals depends on your company's objectives. For goals to be achievable, they should be specific and measurable.

What are local citations?

A local citation is any reference to your business online that includes your basic contact information: particularly your business name, website, address, and phone number (NAP).

How many citations is good for Local SEO?

Your industry will play a role in how many citations you'll need to accrue to get an SEO advantage, with some sectors more likely to have a higher number of citations than others. On average, businesses that rank on the first page of local search results will have
around 80 citations to their name.

Why consistency is important in digital marketing?

Consistency in digital marketing is emphasized for building a solid online presence, gaining traction on social media, and improving SEO ranking. Consistency requires delivering high-quality content relevant and valuable to the audience while maintaining a consistent tone, style, and messaging across all platforms. Digi-Haze can help do that!

Why is digital marketing important for new business?

Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.

What is a Content Audit?

A content audit reveals the new content you should create, and also the existing content that should be revisited. It gives you a roadmap to close any competitive gaps, deliver a better user experience, plan future content more strategically, and improve content marketing ROI.

What are types of content?

Our Digi-Haze Agents can help You select and create the best content for Your business; Emailers, Ebooks, Visual Content, Infographics, Whitepapers, Blog, Social media posts.

What is (and Why) SEO?

Search Engine Optimization (SEO): Focuses on optimizing a website's content and structure to improve its visibility and ranking on search engine results pages. It helps drive organic traffic and improve brand visibility.

Why choose Digi-Haze?

Created with a genuine desire to serve local and private business creatively compete in the crowded digital market, Digi-Haze is designed to help you identify and implement the right online & offline marketing strategies.

Driven to empowering Your business to step out, stand out and, Be Seen in The Cloud!

Digi-Haze Digital Services & Marketing Agency

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Dolores Gomez-Hayes

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